While many speculated that this was the year of the apocalypse due to the ending of the Mayan calendar (there’s still plenty of time left in 2012 to prove the believers right), there is no question that 2012 is going to be a breakout year for the timeshare industry with regards to information. Not just any “information;” we’re talking in-your-face-right-from-the-source-information. “So what’s the big deal?” you ask. Well, with the past few years setting the stage for the Social Media wildfire, Bluegreen Vacations and other timeshare companies alike are slated to offer superior customer value, accessibility, and close communication like never before through a plethora of Social Media platforms.
Timeshare Companies Strive to Keep Owners Informed
In early January, Bluegreen Corporation broke out of the gate with a guest post on RCI Ventures Magazine, a leading online timeshare magazine. The trend continued in early February with an online interview about Social Media with an online blog.
You might be saying “Well, that’s great, but what does that have to do with me?”
Short answer—this, and actions like this, offer you, the consumer:
- Accurate information
- Accessibility
- Informed decision making
Accuracy
First of all, whether you’re a Bluegreen owner, other timeshare owner, or just curious about timeshare, there are more outlets now than ever that offer legitimate, first-hand information (this blog, for example). This means that regardless of whom you end up choosing as your vacation ownership provider, the information you get is not only accurate, but straight from the source; while the web is a vast pool of information, results often contradict each other, leaving the inquirer confused and frustrated. We as an industry are doing our best to keep you in the know at all times.
Accessibility
When it comes to accessibility, all you have to do is open your [probably already opened] FaceBook or Twitter account, and search for the company you have a question about. Can’t find the answer? Tweet at or leave a comment on their wall, and watch as your query is answered in pretty good time. If “googling” doesn’t provide clear answers, timeshare companies are readily available to help answer your questions.
Informed Decision Making
There are few things that make consumers feel better than knowing they’ve made the right decision based on the knowledge available; informed customers make informed decisions, which in turn make happy customers, as well as repeat business and referrals. This way, we all win. Being transparent and open [and helpful] about the products and services we have to offer puts us at the forefront of a customer’s decision-making cycle.
Added Bonus
Not only do customers reap the preceding benefits from the timeshare industry’s use of Social Media, we as proprietors reap a benefit as well – engaged customers. This awesome presentation relays that companies with planned social strategies realize ROI in a big way. This goes for every industry, everywhere, so login to your favorite Social Media platform and get in touch with your favorite brands today. While 2012 might signify the end of the world to some, Bluegreen and the timeshare industry as a whole are just getting started on this Social Media odyssey.
