Although America has been in an economic crisis for the last several years, not everyone is suffering, and hotels are beginning to advertise to the wealthy. It is the affluent after all, that can afford to travel. The new trend is for hotels to advertise the unique memories they can create for their clients. If you can afford these high-end hotels, there are some creative and fun experiences to be had for sure.
Bluegreen Corporation resorts are 3-5 star resorts that want to cater to the middle-class and the wealthy, providing unique activities and service for both. A lot of people, from the middle class to the affluent, are rewarding themselves for surviving the economic down turn, and deciding to treat themselves to experiences rather than new “things”. Maybe it is because when it comes down to it, family and our memories are our most important treasures.
Hotels like the Ritz Carlton, Hilton Worldwide and Four Seasons Hotels and Resorts are just a few hotels launching campaigns to attract wealthy clients. Some of their creative ideas are to create a drink named after the guest, create a special dish from their favorite recipe or go snorkeling by moonlight. The idea is to spend a long weekend having more fun than you could have ever imagined.
However, spending a lot on advertising is a little risky as our economy is still tenuous. Travel and luxury are not necessities, so they are often the first to go when times get tough. Destinations that depend on tourists can attest to that. The ripple affect of the economic downturn a few years ago affected the entire world, especially our neighbors in Mexico.
If you are ready to travel, no matter your economic class at the present, consider going to a Bluegreen resort. They are located all over the United States, and they will be sure to make you feel special. For more on this story, go to The New York Times.
